What the SEO?
September 10, 2020 12:33 pmTurning Search Engines Into Our Storefront Ask the average person how Bing, Google and Yahoo work and they’ll tell you quite simply: You put in what you’re looking for and they find it for you. Simple. That’s why almost all search traffic originates from search engines, at least initially. Like phone numbers, people no longer bother remembering all those www.blahblahblah addresses—it’s all too cumbersome. But we so rarely understand how these search engines actually decide what we see, and like any good chip manufacturer will tell you: the product you see first is usually the product you go with. That’s why FritoLay pays so much to have their products displayed at eye-level on store shelves. It also happens to be... View Article
It All Ads Up
August 26, 2020 10:00 amSome assembly required. Such simple words, but we’ve all been there: staring at the instructions for the fortieth time, rummaging around our sad toolkits built over years—an odd screwdriver here and a few allen wrenches there—only to realize to our horror that we don’t have anything to fit this screw. So we improvise. We grab some pliers and grip as best we can, sweating profusely as what should take seconds turns into minutes of exhausting labor. Don’t let your advertising become that kind of labor. Ad types are tools. Each has distinct advantages and disadvantages depending on the job. Static, native, video and social ads: they can save us both time and money, turning arduous work into a breeze, but... View Article
From Survive to Thrive: Finding Your Voice
August 19, 2020 9:06 amMarketing is like quicksand. It’s easy to think we can just dip our toe in, sampling a bit of this and a bit of that to reach our audience and drive sales. But without focus, we find ourselves drowning. We have our ads on Google Search and social media with weekly spotlights—yet somehow our engagement is low, our website traffic still faltering, and we’re hemorrhaging our marketing budget. That’s where the marketing funnel comes in. It takes the often granular approach to marketing and gives it meaning, pointing all our efforts into one cohesive direction. Today we’re going to look at why this funnel is essential to effective marketing strategy. Funneling Your Audience The year was 1898 when Elias St.... View Article
Is Creativity Dead?
August 5, 2020 10:00 amThere’s a man in central Texas who’s obsessed with bees. His home office is littered with strange metal cylinders he uses to spin honey from the comb, the corners of his room stacked high with bee boxes. He takes these to different pieces of property and arranges the boxes meticulously based on the flowers common to that area. You can tell the flavor of honey you’ll get simply from the flowers, he’ll say. He even gives honey tastings from his home, jars filled with differing colors—light ambers, golds, and dark smoke-colored varieties that looked more like molasses than honey. Walking into an average grocery store, you’d never know honey could be so different. We live in a digital age that... View Article
Restaurant Survival in a Pandemic
June 10, 2020 3:47 pmWhen the coronavirus hit the United States, the food and beverage industry found itself facing a whole new set of challenges. What followed has been a massive transformation likely to have lasting consequences for the industry and the nation. Food and beverage companies large to small have innovated and adapted to fighting the uphill struggle to stay in business. According to a survey by AMC Global, a market research firm; consumers expect to be much less reliant on takeout than they are now. Currently, 33% of consumers are getting more takeout than before the pandemic, while just 13% of consumers say they expect to be as reliant on off-premise dining after the threat passes. “The current pandemic is changing consumer... View Article
Give the Gift of Warmth on #GivingTuesday
December 2, 2019 7:56 pmIn celebration of #GivingTuesday 2019, Stinger Studios is proud to promote the “Gift of Warmth.” This is a cause marketing campaign in coordination with the Berico Fuels Family, Salvation Army, WFMY News 2, Smitty’s McDonalds and BB&T. This cause marketing campaign has been helping to provide heating assistance for those less fortunate in Guilford, Alamance, Rockingham and Caswell counties since 2006. Furthermore, the Berico Fuels Family (Berico Fuels, Alamance Oil and Carolina Fuels) will help your donation go even further by matching it dollar for dollar. This means if you contribute $100.00, they will match your donation making it a $200 donation to the Gift of Warmth. In honor of #GivingTuesday, December 3, 2019, PayPal will also match donations 100%,... View Article
A Great Logo
October 16, 2019 11:18 pmA great logo is where first impressions begin. Your logo is your professional image, the representation of your brand. A strong logo designed with a concept gives your brand identity & makes it easier to build your business in a successful and noteworthy way. Design is one of your company’s most valuable weapons. Developing a logo that represents your brand in the right light and sends the right message without words is challenging! Logos are everywhere; look around, how will yours stand out? Reach out to Stinger Studios to help you create a logo that is distinct! If you’re a start-up or need a new look, we’ve got your back. We will provide you with alternative designs and even come... View Article
Corvus Goes Live
October 2, 2019 10:13 amStinger Studios is proud the Corvus CBD site is live! We are excited to release this one. This custom themed e-commerce site was built in WordPress and uses WooCommerce for its storefront, giving users a seamless site, that is easy to use, both as a consumer and the business. A handcrafted WordPress theme can literally define the success of your business! There are a lot of themes available to buy out there, but we make yours custom to fit your business. We integrated Square and Shipstation technology to make order fulfillment a breeze. As always, SEO (Search Engine Optimization) best practices were used to build the site – including SEO titles and descriptions that are guaranteed to ignite growth. As... View Article